Consumer Guides

What Is A Vape Battery?
A vape battery is the power source inside a vape device. Its job is to send energy to the coil so the e liquid can be heated and turned into vapour. This article is for adult smokers looking to understand refillable vapes, new users learning how devices work and experienced vapers who want a clearer explanation of the battery side of vaping. In simple terms, without the battery, the rest of the device cannot do its job. How A Vape Battery Works When you press the fire button, or inhale... Read more...
What Does Throat Hit Mean In Vaping?
Throat hit is the sensation you feel in the throat when you inhale vapour from a vape. People usually notice it as a catch, kick, or slight scratchiness on the inhale. It is not exactly the same as flavour and it is not the same as vapour volume either. It is a separate part of the overall vaping experience and for many adult smokers it is one of the first things they notice when trying a vape for the first time. This article is for new vapers, smokers thinking about... Read more...
What Is A Puff Count And How It Is Measured
A puff count is an estimated number of inhalations a vape product is expected to deliver before the e liquid runs out, the battery stops producing usable vapour, or the pod is considered finished. It is mainly used as a guide to help adult consumers compare products but it is not a promise that every user will get exactly that number. For smokers looking to switch, newer vapers and regular users trying to make sense of product labels, this is an important term because it is often used in marketing... Read more...
What Is The MHRA And Why It Matters For Vapes
The MHRA is the Medicines and Healthcare products Regulatory Agency and in the vaping world it matters because it is the competent authority for the UK notification scheme for nicotine containing vaping products in Great Britain and Northern Ireland. This article is for adult smokers looking into vaping, newer users trying to understand what makes a product legal and regular vapers who keep hearing the term MHRA and want to know what it actually means in practice. I have to be honest, people often assume MHRA simply means approved in... Read more...
What Is TPD Compliance In Vaping?
TPD compliance in vaping means a vape product meets the legal standards that came from the EU Tobacco Products Directive and are applied in the UK through the Tobacco and Related Products Regulations 2016, often shortened to TRPR. This article is for adult smokers looking to switch, new vapers trying to understand legal products and regular users who want a clearer explanation of what compliance actually means when buying devices or e liquids in the UK. In simple terms, if a nicotine vape product is described as TPD compliant, it... Read more...
What Is Zero Nicotine Vape Liquid?
Zero nicotine vape liquid is e liquid that contains no nicotine. It is still designed to be used in a vape device and it still contains the usual base ingredients found in many vape liquids, such as propylene glycol, vegetable glycerine and flavourings but the nicotine element has been left out. NHS guidance explains that e liquids typically contain ingredients such as nicotine, propylene glycol, vegetable glycerine and flavourings, so a zero nicotine version is essentially the same type of liquid without the nicotine component. This article is for adult... Read more...
What Are Nic Shots?
Nic shots are small bottles of nicotine e liquid designed to be added to larger bottles of nicotine free vape liquid, usually known as shortfills. They are mainly used by adults who vape with refillable kits and want to control the final nicotine strength of their liquid without buying lots of smaller pre mixed bottles. For new vapers, smokers moving to reusable devices, or anyone trying to understand modern bottled e liquid in the UK, nic shots are one of the most common terms worth learning. In the UK, nicotine... Read more...
What Is A Longfill Vape Liquid?
A longfill vape liquid is a bottle that contains only part of the final e liquid, usually a concentrated flavour base with empty space left in the bottle so the user can add the rest themselves. This article is for adult vapers who have seen longfills online and want to understand what they are, newer users who are confused by the difference between longfills and ready to vape liquids and regular users who want more control over nicotine strength and VG PG ratio. I have to be honest, longfills can... Read more...
What Is Shortfill Vape Juice
A shortfill vape liquid is a larger bottle of nicotine free e liquid that is deliberately not filled to the top. The empty space is left so the user can add one or more nicotine shots if they want nicotine in the final mix. This article is for adult vapers who are new to refillable devices, smokers looking at reusable vape options and existing users who want a clearer explanation of how shortfills work in the UK. In simple terms, a shortfill gives you a bigger amount of e liquid... Read more...
Nicotine Salts Vs Freebase Explained
Nicotine salts and freebase nicotine are the two main forms of nicotine used in vape liquids. Both are designed to deliver nicotine through vapour but they do not usually feel the same when you inhale them. The difference matters because it can affect throat hit, smoothness, nicotine strength choice, device compatibility and overall satisfaction. This article is for adult smokers looking to switch, new vapers trying to understand the labels on e liquid bottles and regular users who want a clearer explanation of what sets these two nicotine types apart.... Read more...
What Is Freebase Nicotine?
Freebase nicotine is one of the main forms of nicotine used in vape liquid. If you are new to vaping, trying to move away from smoking, or simply comparing different e liquids, understanding freebase nicotine can make product labels much easier to decode. It is often described in contrast to nicotine salts and the difference matters because each type can feel quite different when inhaled. In the UK, both forms appear in legal consumer vape products but they still sit within the same broader rules on nicotine strength, packaging and... Read more...
What Are Nicotine Salts?
Nicotine salts are a type of nicotine used in e liquid that is designed to give a smoother inhale, especially at higher strengths, than traditional freebase nicotine. This article is for adult smokers thinking about switching, newer vapers trying to understand the difference between nic salts and standard e liquid and regular users who want a clearer explanation of where nicotine salts fit in the UK vape market. I have to be honest, the term can sound more scientific than it needs to. In simple day to day use, nicotine... Read more...